Whilst Victoria Hall have become known as Gippsland’s premier location for premium retail flowers, our roots are actually in the wedding world.


Owner, Sarah Churchill has spent over 10 years working in the wedding industry. First as a planner and stylist and then training as a wedding florist.


Working with flowers is kind of providential believes Sarah. Her parents ran a micro flower farm from the tiny riverside location of Valencia Creek throughout the 70’s. Each week they would hitch a horse to an old-fashioned flower cart and trundle into the local township of Maffra to sell blooms to eager shoppers. When it came to raising their family it was with a large rambling garden and afternoons spent outside climbing trees and picking armfuls of garden blooms.


Sarah is a qualified project and event manager, a trained professional stylist and a highly skilled florist. Along with her incredibly talented team, Sarah’s passion is creating stunning settings that become the backdrop for lifetime memories.


In 2018 Victoria Hall was purchased by the Churchill Family and has undergone a full renovation. The beautiful French Renaissance property that is now home to our studio, retail store and venue The Ballroom. The property shares boundary walls with The Stables, and we are thrilled to exclusively manage both venues.



The whole team was a breeze to work with and accommodated my changes along the way. These girls are the absolute gold standard and couldn’t recommend working with anyone but them.


Holly + Dale

Sarah and Keegan were such professionals on the day and created an atmosphere at both our ceremony and reception with their arrangements that exceeded our every expectation. The classic, timeless and romantic feel we were aiming for with our wedding was more than achieved with their beautiful arrangements, hanging installation and bouquets. 


Ashlinn + Todd

Wedding Planning Help

We aren’t sure why, but when it comes to getting information about wedding pricing and packages vendors are notoriously tight lipped.


In fact it is easier to cost out a vacation to a remote island off the coast of North Africa than it is to price out a wedding!


So, we have decided to buck the trend and be as open as we possibly can about options for your wedding flowers. Grab a coffee and let’s get planning…